inspired by the movement of the ocean waves, by the feeling of freedom, by empowered women that embrace their uniqueness. Inspired by the sound of the ocean, by the sand, by the salt in our hair, by the heat of the sun. Inspired by that deep, fresh and powerful moment we jump into the water. In 1991 PHAX was born in Colombia as a brand with a young and free spirit, quickly becoming the third exporter brand of swimwear in the country. Phax designs and create high quality, trendy swimwear at affordable prices. Constantly renewing designs to keep them fresh and updated, paying special attention to details and creating an ocean-ready lifestyle. Phax wants to bring renewal and self-confidence to each woman. Phax believes that the world needs more brands that embrace uniqueness.

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